Winery Lane Collective

Willamette Valley, Oregon

As the re-conceptualized Ponzi Winery and tasting room, WLC is a collection of small and local Willamette Valley wine labels: Lerzi, Suzor, and Hamacher Wines, but what makes WLC truly unique is what it collects way beyond that.

Across five decades, the estate has collected the elements, time, scattered machinery, aged moss, pursued dreams, cracked porcelain, long lunches on a hot day, tanned paper, the morning call of a robin, new families, old families, and most importantly, history. WLC collects, holds, builds and creates. The brand style, like the space, has a sleek vintage feel with illustrations drawn by hand,  celebrating various pieces of the property’s collection– the persistent ladybugs, annual dogwoods, rust kissed sculptures.  Natural and muted papers are used and pay homage to the fantastic printed matter work of Portland-based artist, Jerri Grimm – our visual inspiration for ageless design from the original Ponzi Winery.

As an umbrella design, WLC’s identity feels Italian couture elegant, but neutral enough to work with its associate. It uses an evergreen typeface that was designed by Canada Type as “a 21st century take on the seminal 1930s Nebbiolo design and expertly replaced the cool German geometry of Futura with the humanist, calligraphic letter forms connected closer to the Italian Renaissance.” The brand is paired with the warmly tactile feel of a typewriter hitting the page and inky black shapes emulating pen on paper. The identity has extended beyond through flyers for collaborative pop ups, coloring pages, wine club promotions and a Collective wine label.

Roles:
Creative Direction | Branding | Graphic Design | Illustration | Landing Page